Masso Antico Primitivo unleashes the bold, captivating flavours of Italy’s southern coast. A customer favourite, This award-winning wine hails from the sun-kissed vineyards of Puglia, where the ancient Primitivo grape flourishes under the Mediterranean sun. Masso Antico Primitivo captures the heart and soul of this unique terroir, offering a rich, full-bodied experience that is both refined and rustic.

You might know Primitivo by its international name ‘Zinfandel’. But unlike its larger than life and overripe American counterparts, Masso Antico Primitivo has a rounded profile, with a touch of black pepper and spice which is typical of Italian reds produced in the southern region of Puglia. Masso Antico grapes are cultivated just like in ancient Roman times in the Mediterranean area: using what is called the “Alberello” method.

This combined with local sea breezes, intense Mediterranean heat and some oak barrel ageing results in a full-bodied wine. Indulge in a deep ruby red wine with intense aromas of ripe blackberries and dark cherries. On the palate, this Primitivo is beautifully balanced with a deep ruby red colour, mature fruit aromas and spicy notes, soft tannins a touch of vanilla on the finish.

Masso Antico Primitivo is versatile and pairs wonderfully with a variety of dishes. Enjoy it with rich pasta dishes, hearty stews, grilled meats, or aged cheeses. Its bold flavours also complement spicy foods, making it a great choice for a Mediterranean feast. Try it with a classic Italian lasagne, a juicy steak, or a selection of charcuterie for a truly memorable dining experience.

Whether you’re hosting a dinner party, celebrating a special occasion, or simply enjoying a evening at home, Masso Antico Primitivo is the perfect companion. Its approachable style makes it ideal for both casual sipping and social gatherings. Share it with friends and family, or savour a glass on your own—either way, you’ll be transported to the scenic vineyards of southern Italy with every pour. You will definitely want a second glass of this little gem, rated 99 points from Italian wine expert Luca Maroni.